Separation anxiety can lead to health-related issues such as vomiting, scratching, and behavioural issues such as barking, whining, and hiding. This can be especially acute during periods of loud or unusual noise — like a firework display, or, even worse, your daily post being delivered.

The use of calming sounds or human voices is surprisingly effective in alleviating such symptoms. With the Serenity pet webcam we aim to combat pet separation anxiety through sound, and by allowing the owner to be just an app-tap away.