Privacy and Cookie Policy

Our website uses cookies to ensure that you get the best experience from our products. Our privacy policy protects you from any inappropriate use of your information.
May 2018


We offer a range of products including devices and services (delivered via firmware, apps, websites and in other ways). As a part of creating and offering our products to you and our other customers, we collect, hold and process a variety of data, including anonymous data and personal data relating to named individuals. We regard the protection and appropriate usage of this data as extremely important. 

This policy sets out the way we will treat any personal data that we hold about you. This data may be provided by you to us, collected manually or automatically by us from you, generated by us about you, or collected or received by us from third parties. 

We will interpret your use of our products as your acceptance of the principles we set out here. 

Questions, comments or requests regarding this policy are welcome and should be directed to

Types of data

Data we hold about you could include: 

* Information about you including your name, date-of-birth, gender, physical address and any other personal identification and contact details including your email address(s), phone number(s), account logon(s), social media identifier(s), photograph(s), etc. 

* Information about your preferences, opinions, likes, dislikes and similar information. 

* Comments, messages, reviews, images, and other information you may enter or upload into our products. 

* Information about your pet(s), including their name, date of birth, sex, weight, breed, health, behaviour, location, relationships, photograph, and any other information about them. 

* Information created, collected or derived by our products directly or indirectly as part of your ownership or use of them (including but not limited to activity and exercise data, feeding, location, health and other data that our products and services may measure, record, create, deal with or provide). 

* Information about the way you make use of our products (including our apps and websites). We may, for example, automatically collect details of when, where and how you access our services, and how you interact with and make use of them, including the use of cookies. 

* Information about your relationships to others, including other members of your household, family, friends, other service providers and professionals, etc who may or may not also be users of our products and services. 

* Information relating to you that we receive from other sources including our other users and business partners. 

Transmission and storage of data 

The data that we hold about you may be transferred to and stored at facilities inside or outside our company and within or outside our immediate control. This may include destinations located anywhere in the world. Your data may also be processed by staff who do not work for us, and who may be located anywhere in the world. 

Although we will do our best to protect the privacy of your personal data at all times by using appropriate policies, procedures and technologies, we cannot guarantee that the transmission and storage of your data is completely secure. Similarly, although we will make every effort through backups and other mechanisms to protect your data against partial or complete loss, we cannot guarantee that your data will never be lost, nor that we will always be able to retrieve it if it is lost or if you delete it. 

We will offer you ways to delete your data. If you do intentionally delete your data, we will attempt to stop using it. However, it may persist in backups and other archives, and may already been shared with others in accordance with this policy, or been processed or incorporated into datasets from which it cannot easily be removed. 

Use of data

We may make use of the data we hold about you (including in combination with other data we may receive from other sources) in a number of ways, including: 

* To provide the products that we offer to you or our other customers, or which you or they request from us. 

* To improve our products, and to develop new ones. 

* To determine which of our or a third-party’s products may be of interest to you or our other customers. 

* To communicate with you in respect of our existing or future products. 

* To market and promote our products to you or others. 

* To provide selected third-parties these same capabilities (including to provide their products, improve their products, develop new products, determine which products may interest you, communicate with you, market and promote their products to you and others, and so on). 

Disclosure of data

In the course of our business, we may share your personal data within our company for the purposes outlined above, with other companies related to ours, and with selected third-parties. 

Some of our future product features may include sharing some of your personal data with other users of our products as part of their function and benefit. If and when we introduce such features, we will provide you with the ability to opt partly or completely out of this sharing. 

We may also be under a legal duty or obligation to disclose your data, or we may need to do so to enforce our terms of use or other agreements with you, or to protect our rights, property or the safety of individuals. This may include exchanging information with others for the purposes of fraud protection and credit risk reduction. 

If our company or its assets are licenced or acquired in part or whole by a third-party, data held by us and the rights and obligations contained in this policy may be part of the assets assigned and/or transferred. 

Your rights

You have the right to ask us not to use your personal data for marketing purposes. We may make this right exercisable by you in a range of ways, and you can also contact us on at any time to exercise this right. 

As we further develop our products, we may make available further mechanisms for you to opt-out of particular ways that some or all of your personal data is held and/or used. 

For the purposes of the Data Protection Act 1998 (the Act), the data controller registered with the ICO is Pet Technology Limited (company number 09521139, trading as Felcana), whose registered office is at Somerset House, The Strand, London, WC2R 1LA. The Act gives you the right to access the data we hold about you, and you can exercise that right on request to us. Your request may be subject to a fee of £10 to cover our costs in providing the data to you. 

Under the GDPR, you have the right to get your personal data removed from our databases. This means that data controlled by us and, where possible, any 3rd party with whom your data has been shared by us, will be deleted. Due to the way our services are maintained, deletion of your data may take some time. 


We may make changes to this privacy policy in the future. If we do so, this page will be updated, and we may attempt (but don’t guarantee) to notify you by email or in some other way. Please check back frequently to make sure you understand and agree with our latest policy.